CHANGE BY DESIGN : HOW DESIGN THINKING TRANSORMS ORGANIZATIONS AND INSPIRES INNOVATION HC
ΟΙΚΟΝΟΜΙΑ, ΠΟΛΙΤΙΚΗ ΚΟΙΝΩΝΙΚΕΣ ΕΠΙΣΤΗΜΕΣ-ΟΡΓΑΝΩΣΗ ΔΙΟΙΚΗΣΗ, ΟΙΚΟΝΟΜΙΑ, ΜΑΡΚΕΤΙΝΓΚ
HARPER COLLINS | Σεπτέμβριος 2009 | 272 σελ.
Διαθέσιμο κατόπιν παραγγελίας
Αποστολή σε 2-3 μέρες
HARPER COLLINS | Σεπτέμβριος 2009 | 272 σελ.
Διαθέσιμο κατόπιν παραγγελίας
Αποστολή σε 2-3 μέρες
Επισκόπηση Βιβλίου
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking, the collaborative process by which the designers sensibilities and methods are employed to match peoples needs not only with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. Its a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so-called creative industries or people who work in the design field. Its a methodology that has been used by health organizations to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or rethink supply chain management.
ISBN
9780061766084
Πρώτη Έκδοση
Σεπτέμβριος 2009
Δέσιμο
Διαστάσεις
229Χ152Χ
Βάρος(Kg)
0.250
Κατηγορίες
Γλώσσα
Εκδότης
Κατηγορία
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